Are you overlooking traditional advertising?
I spotted a really interesting article in Marketing Week by Mark Ritson which shows how Radiocentre and ebiquity’s new 2018 report shows marketers’ perceptions about which channels perform best, versus the reality. The results show that marketers are really missing a trick when it comes to putting all their eggs in one basket and investing their entire budget in digital.
5 ways to get more out of your marketing budget
Marketing a small business can be time-consuming and costly, and if you have a small or non-existent budget, the task of bringing in new customers can be even tougher. In this Business Bullet for NBSL, we've rounded up five ways to get more out of your marketing budget.
7 tips for writing your first competitive bid
Writing a bid for the first time can seem like a daunting task, however following a few simple rules can increase your chances of success and keep your stress levels to a minimum.
SMEs encouraged to bid for public sector contracts
The public sector are actively encouraging SMEs to bid for contracts. Self-certification, framework agreements, value bands and lower thresholds are all steps that have been introduced by the government to extend contract opportunities to SMEs.
3 Powerful Methods For Increasing Brand Awareness
“Your brand is what other people say about you when you’re not in the room” - There are thousands of businesses out there in the UK alone, all looking for a spot in the public eye, which means for smaller businesses and startup companies, one of the biggest hurdles to overcome is a lack of recognition.
How To Do Great Marketing and Win More Customers.
Andy Ditchburn, Creative Director at Perro Design and Communications, shares some insights into how to develop a great marketing strategy.
The ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience.
The art of Video Marketing
Unless you’ve been living under a rock for the last couple years, you’ll know that online video has literally exploded, giving birth to the industry of Video Marketing.
Top 5 Tips to Master Short Form Video
In 2016 there are two things we can be absolutely certain of when it comes to online marketing. That is, attention spans are getting shorter and video is reining supreme.
Video Search Engine Optimisation: What, Why and How
Video Search Engine Optimisation (VSEO) is a way of optimising your videos to help search engines find them online. If you want your video to appear in front of your target audience when they search online, you’ll need to use the tools provided by search engines to help them display your content to the right audiences.
