We’ve now programmed a range of practical Masterclasses to help you use digital to make a difference.

The sessions vary in length but all will be led by Scott Goodacre, Digital Allies’ Training Lead, alongside Managing Director Steven Parker and Digital Marketing Specialist Alice Fairweather. All three are experienced marketing practitioners with years of experience of facilitating practical and insightful sessions to a range of audiences.

Simply apply for your fully funded place below – but be quick - places are limited.

Book Your Masterclass

These are the dates we've got available at the moment.

*Creating an on-line marketing strategy 13th February 2020 Newcastle (Toffee Factory) 6 Hours
*Making the most of Google Ads 26th February 2020 Newcastle (Hoults Yard) 4 Hours
Getting to grips with Instagram 5th March 2020 North Shields (Royal Quays) 4 Hours
*Search Engine Optimisation 101 17th March 2020 Newcastle (Toffee Factory) 6 Hours
Making the most of Google Ads 26th March 2020 North Shields (Royal Quays) 4 Hours
Getting to Grips with LinkedIn 31st March 2020 Newcastle (Hoults Yard) 4 Hours

*Fully booked: if you select a session marked with * from the list above, you'll be added to the waiting list and notified if a place becomes available.

Please note: you will need a laptop and smartphone for most of the above sessions, full details will be included in your confirmation email.

Go to the online application

Masterclass information

We run a range of different Masterclass topics throughout the year.

A practical session on how to plan and structure digital marketing activity. Leaving with a complete digital marketing strategy, we’ll be covering the various channels that exist and how they can be used.

With the ever-increasing presence, make your instafeed come alive by understanding how you can use this platform to promote your business. We’ll inspire you to think differently about your offer and how you can get to grips with this channel.

Wondering how to make sure your contacts on LinkedIn can help grow your business? This session provides an overview and shows how you can get the best from this platform – allowing subtle positioning of your business to emerge.

Learn how to maximise Google Ads to maximise conversions and increase business. Keywords, tools available and best practice will covered in this quick session ensuring you can understand the process behind campaign planning.

Starting with an overview of Search Engine Optimisation, attendees will then learn about the three core pillars of SEO – technical, on-page and off-page. Understand how positioning works, build links and how to get the message out.


The North East Business Support Fund provides funding to allow currently trading, North East based SME's to attend one of a range of free to access workshops.

Location: We are currently only able to support businesses based in Northumberland and Tyne and Wear. Unfortunately, at this stage, we are unable to take applications from businesses based in the Tees Valley.

Previous funding: If you are based in Northumberland or Tyne and Wear and you've recieved NEBSF funding from us since September 2015, you will not be eligible for the workshop programme.

Frequently Asked Questions

How many people can attend from each business? Each eligible business can send one person on the Masterclass.

Do I have to attend more than one session? Yes, you'll need to attend at least 12 hours of sessions in total.

Want to talk to us first - just call 01670 813322.


Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £3200 to your clients for work that you do for them.

Find out more

Our Programmes

From start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.