Grow your Northumberland business with a fully funded two day Masterclass. We've partnered with some of the North East's leading business experts to deliver these dynamic and exciting sessions.

Choose Your Masterclass

Pick the Masterclass that will help you to grow your business.

In this you'll find out about the 'market, message, medium' process to help you to do great marketing and win more customers. You'll leave with a marketing strategy and one year marketing plan. Most importantly you'll find out about return on investment and detail how to test, measure and monitor all of your marketing activity.

Here's just a brief look at what you'll be covering during this unique 2 day Masterclass:

  • Core Idea and Values.
  • Brand and Communications Audit.
  • Competitor Analysis.
  • Customer Journey.
  • Measuring Results.
  • Creating A Marketing Plan.

This 2-day masterclass is for any b2c business who would like to use social media more effectively from beginner to advanced. This will be for any business who feels that their existing use of social media simply isn’t quite working, is taking them to long or feel that they really would like to achieve better results.

This is a hands-on workshop for which you will require a laptop.

Masterclass content

  • A review of your existing social media marketing
  • Identifying your target audience - which platforms are they using? What are their demographics?
  • How to use Facebook effectively
  • Instagram Marketing
  • How to use Twitter to help raise your social score and drive traffic to your website
  • The benefits and use of Google +
  • Using Pinterest for brand awareness and product sales
  • Scheduling on Social Media
  • Advertising on Social Media
  • Social Media content and strategy

Every business is unique and we have developed this workshop to be highly interactive and to focus on your individual business needs. Participants are encouraged to ask questions and will be given opportunities to collaborate with other participants throughout the workshop. We also allocate time for one to one coaching in each session.During the four sessions that make up this 2 day workshop, we will aim to build your skills and confidence to create the right growth strategy for your business.

  • How do I grow my business? This session looks at ways to grow a business and how to plan and manage growth in your business.
  • Where my business is now and growth opportunities? This session helps you to understand your current business position and its growth potential.
  • Getting the right messages across and selling. This session helps you to align your marketing strategy with your business objectives and focus on effective marketing that helps you grow your business.
  • Building winning relationships with customers to build a winning business. People buy from people they like. Successful businesses build great relationships with their customers who, in turn, recommend that business to their contacts. This session helps you understand how to put your customers at the centre of your business to achieve business growth.

This unique 2-day training programme is aimed at individuals and decision makers who already have a website but are disappointed by the results. Join us to learn the best techniques to improve the quality of visitors and enquiries from your website.

Day 1 is focused on the many aspects of website user experience from layout to written content, photos, videos, page structures and calls to action. Using best practice tactics and templates, we will show you how to become a trusted brand in your marketplace.

Day 2 is an action-packed day on the art and science of website content creation to help you bring new life to your social media and SEO campaigns. Together we will explore techniques used by bloggers, journalists, filmmakers and photographers to improve your results.

To fully support you, all participants will receive a pre-course workbook and an invitation to a private webinar 4 weeks after the training sessions.

You will learn how to:

  • Review your existing website user experience, removing elements getting in the way of a positive online experience and adding elements likely to convert visitors into enquirers.
  • Use the ‘Website Experience Trust Score’ to plan and implement modifications to the design and content of your website.
  • Compile a 3-month ‘Website Experience Action Plan’ with clear deadlines and review dates.
  • Use simple SEO techniques to make the website more appealing and relevant.
  • Create regular media rich blog posts to drive traffic and encourage long website visits.
  • Design your ‘Content Creation Toolkit’ to introduce more impactful photos and more engaging videos.
  • Know the techniques used by pros to make their websites work harder and to become a trusted brand in their marketplace.

Day 1 - We begin with…

You - Where else would we start? It’s got to be with you, the seller! Helping you to understand you a little better.

We look at what makes “a great salesperson” and help you to become this great salesperson. You can park all those preconceived ideas about pressure selling; this is about being an ethical, professional sales person. You know what we mean: being the type of sales person YOU would want to buy from. We’ll give your confidence a boost too, with a few simple exercises to put you in the right frame of mind.

You know - The sales process and techniques to become a great salesperson.

You know your customer - Time to start thinking like your customer, helping them to buy from you. What can you do to put your customer in a positive state of mind and why you really want to do that? We’ll share the psychology behind the “green line” and how it helps your customers to buy more from you, more often.

Day 2 – Your strategic approach to sales

Building on your learning from day 1, adding a more strategic approach to your selling.

Remember to bring with you a customer that you want to win, because through the course of the day you’ll be developing your own strategies to win them. We’ll share our reusable model (it’s called SAPS) that will help you to look at your customer in a different way: what’s going on in their world and how can you gather this information?

Anything else?

We’re helping you to find your own way of working based around a framework of proven sales strategies. We’ll help you to build your personality into your selling. It’s not about scripting: it’s about having honest, open conversations with clients.

This 2-day workshop will be PowerPoint-free, interactive sessions (not role-play) giving you opportunities to share your own experiences with your trainer and the wider group.

This isn’t a sector specific course; everything that you learn over the two days is transferable to any business that has conversations with customers.

Who’s it for?

If you have been in sales for some time and are looking for some new techniques and ideas to build on your existing sales skills.

If you’re in an account management role within your business and want to start finding and targeting bigger clients or customers.

If you’re a business owner and need to target larger organisations to grow your business.

Designed to make you think differently about Social Media, this interactive 2-day masterclass will show you how to get better results from your activities on Facebook, Twitter, Linkedin, Instagram and many more.

What will I learn?

You will learn how to design and use a social media sales funnel to get more enquiries for your B2B business. The sessions will be filled with practical ideas and examples, we will work together to get your Social Media marketing back on track for 2018 by showing you how to:

  • review your existing Social Media marketing activities, reduce the amount of time spent on unproductive tasks and refining your efforts for better results
  • create B2B audience profiles and draw-up an ideal before, during and after sales experience
  • design and use your own B2B sales funnel by mixing platforms such as Facebook, Twitter, Linkedin, Instagram, Youtube, Slideshare and more
  • create and publish the right content on your selected Social Media platforms and generate more enquiries even when time is short
  • explore what the various B2B Social Media tactics are and select the right ‘lead magnet’ options for your business
  • take advantage of online videos and other visuals to build your credibility and convert browsers into enquirers
  • create a 3-month Social Media content plan using key SEO principles and audience profiling

Who should attend?

This 2-day masterclass is for individuals and decision makers who:

  • are already using Social Media platforms and are disappointed by the results to date
  • would like to take their activities to the next level but are unsure where to focus their attention

The level is intermediate to advanced, as such we are not covering the basics of Social Media such as account set-up, posting, etc.

Are you a new business trading for less than 12 months?

Do you want to stand out from the competition and grow your business?

Do you want to develop Digital Marketing tactics that will help you fulfil your strategic goals?

In this workshop you will develop an effective growth plan to help you focus, set clear goals and put it into action with some simple Digital Marketing techniques to measure your success.

This workshop will cover:

A review of your business – let’s look at setting achievable targets, the challenges you face and how to focus on the right customers for your business to get results.

Understand the basics of Search Engine Optimisation (SEO) - get your website noticed with some simple techniques.

Digital Marketing that works – let’s look at best practise and apply it your business to get results.

Develop a Growth Plan – let’s set some clear targets for future success

Develop and improve your Digital Marketing strategy - with some simple, practical tips and tactics on five key areas of Digital Marketing – Website; SEO; Content Marketing; Social Media and Analytics

This masterclass is aimed at:

  • Small Early Stage businesses (trading less than 12 months)
  • With a website or thinking about setting one up
  • Currently using some form of Digital Marketing but wanting better results

In this 2 day Masterclass, you'll be developing a simple but effective digital marketing strategy. You'll also go through all of the relevant tactics to help you to successfully implement your strategy.

Throughout the 2 days, you'll cover the following topics -

  • The Inbound Marketing Process
  • SEO and Website Best Practice
  • Content Strategy and Creation
  • Email Marketing
  • Social Media Marketing
Who Is It For?

This Masterclass is for small businesses who want to use digital marketing more effectively to promote their business. Ideally, attendees will have ‘experimented’ with digital marketing and will have some kind of (limited) social media presence.

This Masterclass isn’t for more established businesses who are looking to develop and improve their existing Digital Marketing Strategy.

We'll be updating this information very soon - if you would like to find out more, please give us a call on 01670 813322

We'll be updating this information very soon - if you would like to find out more, please give us a call on 01670 813322

We'll be updating this information very soon - if you would like to find out more, please give us a call on 01670 813322


The North East Business Support Fund provides funding to allow currently trading, North East based SME's to attend one of a range of free to access workshops.

Location: We are currently only able to support businesses based in Northumberland, Tyne and Wear and County Durham. Unfortunately, at this stage, we are unable to take applications from businesses based in the Tees Valley.

Previous funding: If you are based in Northumberland or Tyne and Wear and you've recieved NEBSF funding from us since September 2015, you will not be eligible for the workshop programme. If you are based in County Durham, please contact us for further information.

Frequently Asked Questions

How many people can attend from each business? Each eligible business can send one person on the Masterclass.

Do I have to attend both days? Yes, each Masterclass is delivered across both of the dates listed below.

Want to talk to us first - just call 01670 813322.

Book Your Masterclass

These are the dates we've got available at the moment.

Sales Strategy & Techniques 26th April & 3rd May Newton Aycliffe
Boosting B2B Sales with Social Media 2nd & 9th May Stanley
Boosting B2C Sales with Social Media 9th & 16th May Chester le Street
Growth through Digital Marketing (Early Stage Businesses) 15th & 22nd May Bishop Auckland
Business Growth Planning 6th & 13th June Stanley
Boosting B2C Sales with Social Media 7th & 14th June Sedgefield
Make Your Website Work Harder 12th & 19th June Durham

Go to the online application


Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £2800 to your clients for work that you do for them.

Find out more

Our Programmes

We support businesses from start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.