County Durham accountants build a better marketing strategy with help from NBSL funding.

Based in Consett and Newton Aycliffe, County Durham Harlands Accountants support clients across many areas of growth and finance which ultimately allows them to take control of their business. Harlands pride themselves on removing the stress and fear which can limit business owners, giving them the space to focus on taking the business forward.

Business Need

A new marketing and sales strategy was required to help the business achieve their ambitious growth plans. An external view was judged to be critical to identify innovative ways to retain existing clients and attract new ones


Better Brand Agency worked with Harlands to develop a leading marketing and sales strategy. This involved evaluating the existing plans and systems and identifying new areas for improvement that were deliverable by the core team. The cost of the development work was part funded by the North East Business Support Fund.


The strategy is well on its way to being fully implemented and sales have already increased by 10% suggesting the strategy will pay significant dividends in the future.

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