This unique 2-day training programme is aimed at individuals and decision makers who already have a website but are disappointed by the results. Join us to learn the best techniques to improve the quality of visitors and enquiries from your website.

Day 1 is focused on the many aspects of website user experience from layout to written content, photos, videos, page structures and calls to action. Using best practice tactics and templates, we will show you how to become a trusted brand in your marketplace.

Day 2 is an action-packed day on the art and science of website content creation to help you bring new life to your social media and SEO campaigns. Together we will explore techniques used by bloggers, journalists, filmmakers and photographers to improve your results.

To fully support you, all participants will receive a pre-course workbook and an invitation to a private webinar 4 weeks after the training sessions.

You will learn how to:

  • review your existing website user experience, removing elements getting in the way of a positive online experience and adding elements likely to convert visitors into enquirers
  • use the ‘Website Experience Trust Score’ to plan and implement modifications to the design and content of your website
  • compile a 3-month ‘Website Experience Action Plan’ with clear deadlines and review dates
  • use simple SEO techniques to make the website more appealing and relevant
  • create regular media rich blog posts to drive traffic and encourage long website visits
  • design your ‘Content Creation Toolkit’ to introduce more impactful photos and more engaging videos
  • know the techniques used by pros to make their websites work harder and to become a trusted brand in their marketplace

This Masterclass is delivered by Pascal Fintoni

Pascal is a trainer and mentor with over 20 years experience in digital marketing and business development. With practical experience gained in a range of sectors, Pascal has unrivalled knowledge of the role of digital marketing in professional and business success. For over a decade, Pascal has been involved with enterprise agencies, councils and universities to support individuals and growing businesses.

Previously the Chief Executive Officer at The Centre for eBusiness, Pascal now runs his own agency specialising in designing and delivering support programmes with a clear focus on content marketing, website conversion, social media marketing, SEO and online reputation.


The North East Business Support Fund provides funding to allow currently trading, North East based SME's to attend one of a range of free to access workshops.

Location: We are currently only able to support businesses based in Northumberland, Tyne and Wear and County Durham. Unfortunately, at this stage, we are unable to take applications from businesses based in the Tees Valley.

Previous funding: If you have recieved NEBSF funding from us since September 2015, you will not be eligible for the workshop programme.

Transform your business with a two day masterclass

Choose the region where your business is based to see available dates.


Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £2800 to your clients for work that you do for them.

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Our Programmes

We support businesses from start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.