In this you'll find out about the 'market, message, medium' process to help you to do great marketing and win more customers. You'll leave with a marketing strategy and one year marketing plan. Most importantly you'll find out about return on investment and detail how to test, measure and monitor all of your marketing activity.

Here's just a brief look at what you'll be covering during this unique 2 day Masterclass:

  • Core Idea and Values.
  • Brand and Communications Audit.
  • Competitor Analysis.
  • Customer Journey.
  • Measuring Results.
  • Creating A Marketing Plan.

This Masterclass is delivered by PERRO

perro logoThis workshop will be run by Andy Ditchburn, Creative Director at PERRO. Andy has over 15 years experience of working in the marketing industry. In 2003 he founded brand, design and communications consultancy Perro, which he has successfully run ever since. Perro’s mission is to help clients to deliver marketing with measurable results. This approach has helped many clients to experience high growth transition.


The North East Business Support Fund provides funding to allow currently trading, North East based SME's to attend one of a range of free to access workshops.

Location: We are currently only able to support businesses based in Northumberland, Tyne and Wear and County Durham. Unfortunately, at this stage, we are unable to take applications from businesses based in the Tees Valley.

Previous funding: If you have recieved NEBSF funding from us since September 2015, you will not be eligible for the workshop programme.


Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £2800 to your clients for work that you do for them.

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Our Programmes

We support businesses from start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.