Based in Blyth Cleardata is a document management company, offering document scanning, archive storage, data capture, mail room operations and document processing services throughout the UK.

Business Need

The business website is a critical tool in attracting new clients but analysis of the site indicated that visitors were spending a limited amount of time on the site leading to a poor sales conversion rate.

Solutions

Cleardata worked with Steve Dunnington with financial assistance from the North East Business Support Fund to produce 3 one minute video animations to explain the products offered to clients.

Impact

Jan Cahill, Marketing Manager at Cleardata, has been really pleased with the results since the videos have gone live on the site “The videos have helped us to explain some of our more complex services in a fast, easy to understand manner.  They present a professional image for our brand and have received many positive comments from our clients and our sales team. The videos, which are animated and 1 minute long, have enabled us to keep people on the site longer and allow us to get our main services over in a simple way, quickly.  The videos have already received 1,000 views and our website average time on page has increased. 

Jan was particularly pleased with the support from her Provider “The development process was very smooth with Steve our provider.  We put a plan together at the start of the project, with timescales and actions for both parties.  All deadlines were met and Steve assisted us at each stage of the project from putting the scripts together, to using different animation styles and methods of presenting our information in an modern, up to date way. “

Perhaps the best outcome has been from prospective clients with comments such as "your website is brilliant, particularly the videos, that's what made us get in touch with Cleardata" demonstrating that the videos are having a real impact.

See the videos for yourself at http://www.cleardatagroup.co.uk/

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