Talk to almost any business and they'll tell you that they’ve wasted time and money on advertising. Having a clever idea for a campaign is important, but knowing what, when and where to advertise the idea is even more crucial in today’s multi-channelled world we live in.

Andy Ditchburn, Creative Director at Perro Design and Communications, shares some insights into how to develop a great marketing strategy.

The ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience.

Unless you’ve been living under a rock for the last couple years, you’ll know that online video has literally exploded, giving birth to the industry of Video Marketing.

In 2016 there are two things we can be absolutely certain of when it comes to online marketing. That is, attention spans are getting shorter and video is reining supreme.

As many of you will have spotted there’s been a big shift in how Google displays its AdWords results. Since February, Google has ceased showing ads on the right hand side of the page, except for some product listing ads. So what do you need to do?

Video Search Engine Optimisation (VSEO) is a way of optimising your videos to help search engines find them online. If you want your video to appear in front of your target audience when they search online, you’ll need to use the tools provided by search engines to help them display your content to the right audiences.

Updating your website with new information can be the last thing on your ‘to do ‘ list. Thinking of subjects to blog about or having the time to write about them can be hard work. Here are a few tips you can consider to give you inspiration for your blogs.

Many SME owners get to the point in the development of their business where they start to consider their various growth options. Could franchising be an option for you?

In today’s constantly changing and uncertain times, equipping your managers with the critical skills they need to drive growth has never been more important. Unfortunately, management and leadership has been a long-time blind spot in the UK skills agenda, with 71% of firms failing to offer training to first-time managers, instead leaving them to sink or swim in leadership roles that require an entirely different set of skills to the ones that they were promoted for.

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