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Content is still king – public relations in the digital age.
Suddenly everyone is an expert. The digital age has provided the technology – cameras and phones – and created the platforms – social media – for us all to become publishers of our own material. At the same time newspapers are cutting staff and becoming more and more reliant on content generated by, or on behalf of, local businesses. Has there ever been a greater opportunity to promote your goods or service? Yes, but...
Organic Networking - The way to success?
How naturally can business growth happen? Can we take an organic approach so that we nourish and, in turn, flourish?
Domain Names – the how, who and why of getting the most from them
Your domain name is a big part of your business and it's amazing how many people don't even know who owns theirs, let alone what to do if there's a problem. Read on to find out what to do to make the most of this vital business asset.
Top Three Elements to Consider when Developing your Social Media Strategy
Social media is here, and it's here to stay. It's an ever evolving medium which means you need to stay on top of your social media strategy so you can implement the newest techniques as soon as possible. If you've never written or maintained a social media strategy it can be daunting to know what you should be focusing on first which is why we have compiled the top three key elements for any business.
Image copyright: 5 tips for staying on the right side of the law
The thorny question of copyright for photographs on the internet has been around for a long time – and it's not going away. It's all too easy to pick up a picture from a website. Try it: right click with your mouse and "Save Image As". You now have a copy of an image which has probably been supplied in good faith by a struggling photographer, someone who expects and deserves some return for their work. What can they do about it?
