Giving the Mars Rover Curiosity the brains she needs to operate took 5 million lines of code. And while the Mars Science Laboratory team froze the code a year before the roaming laboratory landed on Aug. 5, they kept sending software updates to the spacecraft during its 253-day, 352 million-mile flight. The rover's mission is to gather and analyse the Martian landscape for signs of microscopic evidence that life may have once existed there.

In its belly, Curiosity has two computers, a primary and a backup. Impressed? Well Apple's iPhone 5 has more processing power than this one-eyed explorer.

The smartphone has already revolutionised our lives and is making huge inroads in the way that we shop – even offline.
Smartphone-owning shoppers are making less frequent visits to stores while at the same time becoming more likely to buy online, according to a study which appears to show evidence of significant migration to online shopping.

The research, Changing Trends in Multichannel Shopping and Browsing Preferences study from eDigital Research and Portaltech Reply, detects "a major shift in shopping and browsing behaviour". Most smartphone owners still visit shops to buy, the research found – only 3% of the 684 respondents said they did not – but today they are doing so less often than they did three years ago. In June 2010, the study found 73% of smartphone owners who bought items in store were going into shops every week. By April 2013, however, that figure had dropped to 47%.

An increasing number of smartphone owners now like to browse in-store and online, first researching their purchasing intentions.
Mobile is becoming more and more significant in the buying process and customers who use smartphones make purchases more frequently. This poses additional problems for retailers who need to adapt their sales strategies to embrace rather than combat this change in buying habits.
The way that consumers carry out their shopping and browsing has changed forever. The introduction of the internet and now mobile devices has fundamentally changed the way that the retail industry operates.

Change is now consumer-driven – they now do their shopping when they want and how they want, with results indicating an upward trend for this revolution.

In order to survive this mobile online revolution, retail stores need to be innovating, bringing their sometimes more popular digital channels in store to help enhance their customer experience and create a dynamic, exciting and vibrant environment that will keep customers returning through their doors.

Mobile shopping in Europe has grown by 43% in the past year, with 1 in 7 smartphone users completing a online purchase with their phone in the past month.

One of the first steps any website owner should take is to ensure that their online presence is mobile device friendly. A surprising number of website owners – including some major companies - still cling to the desktop version of their business offering, completely ignoring the growth of mobile browsing.

Viewing a standard website on a smartphone is a very disappointing experience – and the chances of a purchase being made – or even facilitated - by a desktop website are very slim.

If you still need convincing, look at these facts:

  • There are currently 4 billion mobile phones in use globally
  • 1.08 billion of these are smart phones
  • 50% of local searches are carried out on mobile devices
  • 86% of mobile Internet users are using their devices while watching TV A third of Facebook's 700 million users are using Facebook Mobile
  • Half of twitter's 175 million users are using Twitter Mobile

Looking at these statistics it is very surprising how many websites are not yet mobile-friendly. In cases where businesses have embraced the mobile web a surge in mobile traffic has been experienced.

If you want to see for yourself how many mobile visits you get, check your Google analytics stats – mobile results are clearly itemised. This may just be the incentive you need to join the mobile revolution.

Article by James McRoy of Glass Frog Digital Marketing.

Contact 0191 5166262

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